Facts & figures about Danish organics

Facts & figures about Danish organics

December 2020 by: Louise Kaad-Hansen

The Danish consumers are the most pro-organic consumers in the world. In fact, Denmark has the world's highest organic share and the most well-developed organic market.

Organic sales in Denmark continue to set a record. For instance, from 2018 to 2019 the organic food sale increased with 9,4 %. Moreover, more than half of the Danes – more specifically 52.5 percent – buy organic food every single week indicating that organic is for everyone. The unique and governmentally certified Ø-label has been very important for the widespread success that organic food products have achieved in Denmark.

The table below illustrates the development of the Danish, organic market share from 2005 till 2019.

Source: Statistics Denmark 2020. Please pay attention to that Statistics Denmark has changed their basis of calculation from 2017 and onwards. Furthermore, online sales figures have also been included from 2017 and onwards.


The highest organic market share in the world

Today, Denmark is the country in the world where the sales of organic products make up for the largest part of the overall sales. 11.5 percent of the Danes' grocery shopping is organic and this is the largest share compared to any other country in the world. Switzerland comes in second followed by Sweden on a third place.

Source: FiBL 2020


The organic sale in Denmark

The 10 most popular, organic products of Danish consumers anno 2019 are:

  1. Natural Yoghurt (48.6%)
  2. Carrots (45.2%)
  3. Oatmeal (43.1%)
  4. Bananas (36.5%)
  5. Cooking oil (34.3%)
  6. Milk (32.3%)
  7. Oranges (29.9%)
  8. Eggs (29.6%)
  9. Pasta (29.0%)
  10. Flour (29.0%)

Source: GfK ConsumerScan

The table below shows the value shares of the total, organic turnover per category in 2019.

Fruit and vegetables make up one third of the organic sales in the retail sector and thereby constitutues the largest organic product category. This is followed by dairy, that makes up one fifth of the organic sales. In general, most product categories have achieved a high organic market share.  

Source: Statistics Denmark 2020


Sales channels of Danish, organic food

The Danish retail sector including the booming online sale make up for the largest part of the total organic sales. In total, Danes buy organic products for 16 billion DKK which is divided between the different sales channels as illustrated below.


Sales channels
2019
Grocery sector incl. online sales
14.1 billion DKK
Foodservice
2.7 billion DKK
Mini Markets and misc.
0.7 billion DKK


Source: GfK ConsumerScan 2020 and Statistics Denmark 2020


The Export of Danish organic food by country

Danish organics are not only for Danes. In 2019, the exports of Danish organic products amounted to DKK 3 billion. Our biggest export markets are in our neighbouring countries where Germany is the largest export market for Danish organic companies representing 40% of total exports. This is followed by Sweden (13%), The Netherlands (8%), China (7%) and France (6%), .


Organic dairy products constitute by far the largest export segment

The most popular, exported, organic product category is dairy, including eggs, with a total export rate of 39%. 

The figure below indicates the export of Danish organic products per category in 2019.

Source: Statistics Denmark 2020
Misc.* Vegetable and animal Oils, fodder, etc.


The Development of Danish Organic Export 

For the past +10 years, the export of Danish organic food products has experienced a great growth. In 2019, the export of Danish organics has set a new record and has now exceeded DKK 3 billion. 

A high standard of food safety and food quality, Denmark’s unique control system from farm to table as well as the Danish companies’ ability to innovate are the main reasons why Danish organics is popular abroad

Source: Statistics Denmark 2020